Clint Washington 3/6/25 Clint Washington 3/6/25

AGENCIES: THE NEW CMO

What’s going on with all these big agency mergers and the slow decline of the CMO power? Is there a connection? And more importantly, what’s it mean for all of us?

Clint Washington 2/26/25 Clint Washington 2/26/25

hesitant return of x

Apple is the latest big brand headed back to X after X's disastrous 2022. And a few more are sure to follow suit. I'm sure these brands have their reasons, but I can't imagine any are feeling too good about this move.

Clint Washington 2/21/25 Clint Washington 2/21/25

Tired of being shocked

Has controversial, shock marketing gone too far? Not only have the limits been pushed to their inevitable limits, but something must be done to pull us back before things go even further

Clint Washington 2/14/25 Clint Washington 2/14/25

how to inspire brand devotion (the toxic kind)

It’s Valentine’s Day, yay! Whether you celebrate or not, it’s at least a topical excuse for us to talk about how brand’s build and deepen their relationships with their customers. Obviously, there isn’t just one way to do it, there’s lots of different tactics and usually the best and most effective strategy is a combination of many of them.

Clint Washington 2/10/25 Clint Washington 2/10/25

We’re all a Monday morning qb

There’s something really unique about Super Bowl Sunday that has nothing to do with the football... it’s the ads and the cultural (and intimate) conversation around the ads. For this one day, lots of millions of people (I mean LOTS of millions of people) congregate around a tv and become marketers.

Clint Washington 2/7/25 Clint Washington 2/7/25

The difference between DEI & (small cap) dei

Oooh-weeee, the lines between business and politics over the past handful of years have become pretty blurry. But today, they're blurrier than ever.

Clint Washington 6/19/19 Clint Washington 6/19/19

Tiktok flip-flop

I'm still reeling from last week's run-up and shutdown head fake. It was a wild 24 hours for us all, even those that aren't on the app. And even though TikTok is back online, has it changed forever? Is it brand safe anymore?

Clint Washington 6/19/19 Clint Washington 6/19/19

Who's afraid of the big bad RTO

Trump’s most recent return to office mandate for federal employees (via Executive Order) and WPP’s organization-wide RTO got me thinking… is this what people want? Have attitudes drastically changed toward remote work? In short, nope.