Has controversial, shock marketing gone too far? Not only have the limits been pushed to their inevitable limits, but something must be done to pull us back before things go even further

It’s Valentine’s Day, yay! Whether you celebrate or not, it’s at least a topical excuse for us to talk about how brand’s build and deepen their relationships with their customers. Obviously, there isn’t just one way to do it, there’s lots of different tactics and usually the best and most effective strategy is a combination of many of them.

Oooh-weeee, the lines between business and politics over the past handful of years have become pretty blurry. But today, they're blurrier than ever.