What’s going on with all these big agency mergers and the slow decline of the CMO power? Is there a connection? And more importantly, what’s it mean for all of us?

Apple is the latest big brand headed back to X after X's disastrous 2022. And a few more are sure to follow suit. I'm sure these brands have their reasons, but I can't imagine any are feeling too good about this move.

There’s something really unique about Super Bowl Sunday that has nothing to do with the football... it’s the ads and the cultural (and intimate) conversation around the ads. For this one day, lots of millions of people (I mean LOTS of millions of people) congregate around a tv and become marketers.

I'm still reeling from last week's run-up and shutdown head fake. It was a wild 24 hours for us all, even those that aren't on the app. And even though TikTok is back online, has it changed forever? Is it brand safe anymore?

Trump’s most recent return to office mandate for federal employees (via Executive Order) and WPP’s organization-wide RTO got me thinking… is this what people want? Have attitudes drastically changed toward remote work? In short, nope.