SAMSUNG

BLOCK PARTY

experiential  |  integrated  |  talent 

attracting new customers & driving pre-orders through explosive, non-traditional efforts

Taking over several blocks of the Meatpacking District & Times Square in NYC, our “Samsung Block Party” kicked off following the global announcement of the latest Galaxy Note device at Barclays.

The event was both indoor and outdoor presence. The outdoor street-fair included several Tech Activations to highlight various 
Samsung products and a live concert. Indoor a livestream of onstage device demos, which went live to Times Square, and could be streamed on YouTube.

WHAT WE DELIVERED

  • hybrid event & live concert 
  • indoor tv talk show
  • product demos with celebs
  • outdoor street fair
  • radio remote with hot97fm
  • live perf by rapper : logic
  • product activations 
  • influencer + social program   
  • youtube, facebook partners
  • Times Square live-stream

THE RESULTS

372M+ Total Impressions

56.4M+ Total Social Impressions

270M+ Livestream + Content Views

172k Times Square Brand Impressions

4,800 Live Event Attendees

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