Porcelanosa

flagship launch party

Experiential | retail launch | Influencer

How does porcelanosa invite the who’s who of manhattan, to the social event of the year, while celebrating their entry into the us market?

Our Porcelanosa opening party in Madison Square Park was a high-profile social-happening celebrating the Spanish luxury tile, kitchen, and bathroom brand's entry into the US marketplace and opening of it’s six story / 20k sqft Manhattan flaship store. The bash was thrown in an elegant custom-built clear span tent. Featured sleek custom built decor showcasing Porcelanosa's latest collections. The who’s-who of social elite and glitterati of Manhattan were in attendence, including major socialites, celebrities, influencers, and industry VIPs. Guests were treated to a sophisticated atmosphere with soft lighting, live music, and gourmet dinning.

WHAT WE DELIVERED

flagship store launch, with media, trade, vip & influencers

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custom clear span tent build out
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madison square park take over (very rare / difficult permitting)

madison square park conservancy partnership

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sarah jessica parker hosted 
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logistics for more than 500 international travelers 
(including travel / accommodation)

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vertical gardens & florals 
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mirrored scenic builds
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authentic flamenco dancers entertained
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chef quique dacosta (+ imported food and wine)

THE RESULTS

255M+ MEDIA Impressions

153M+ Social MEDIA Impressions

505k+ SOCIAL engagements

1000 Live Event Attendees

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