Launching this super-charged flagship to global audiences, we concepted, designed and developed the Cloud 11 campaign (as a part of their broader "Never Settle" brand campaign) — an online and offline integrated campaign that brought the OnePlus 11 phone’s beauty, functionality and key features to life in imaginative, disruptive and interesting ways. Our campaign blended ads and commercials in traditional digital channels with disruptive teasers and print in out-of-home and experiential spaces. Our thoughtful strategic approach, considered creative designs and seamless media implementation led to major international exposure and higher-than-expected lower-funnel impact.
