SAMSUNG

VR MOON LANDING

Experiential | Tech & Innovation | integrated

How do we celebrate the 50 years since the moon landing, while showcasing samsung’s latest tech?

Few in life get to walk on the Moon. Samsung says, do what you can’t. Working with several partners, including Iris and engineering experts Mannetron and Framestore, we proudly joined Samsung’s mission to bring space travel to all. ‘A Moon For All Mankind’ is the world’s first lunar gravity simulation VR experience, created in collaboration with NASA Johnson Space Center (JSC), using the Samsung Gear VR and a custom-built rig.

WHAT WE DELIVERED

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2 Story tall immersive VR simulator 
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custom IMU space suits with rigging & harness

which was used to simulate moon's gravity in real time

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VR moonlanding story / custom content 
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2 story tall led wall content 
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custom built moon station / scenic fabrication

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photo opp and social amplification 
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custom microsite 
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THE RESULTS

375M+ MEDIA Impressions

16M+ Social MEDIA Impressions

735k+ SOCIAL engagements

45k+ unique microsite views

8,100+ Live Event Attendees

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