
MAYBELLINE NYFW
URBAN PLAYGROUND
Experiential | Influencer | Tech & innovation
HOW doES maybelline BRING MODERN GLAMOUR TO new york fashion week?
For Maybelline's NYFW event we transformed a Manhattan rooftop into an immersive "Urban Playground," celebrating the vibrant energy of city life. Featuring live performances, interactive installations, tech-forward displays and cutting-edge beauty stations where guests could experiment with and sample Maybelline's latest products. The setting was adorned with bold, street-inspired art, neon and dichroich semi-transparent elements, creating a visually striking backdrop. Attendees, including Cindy Crawfod, many models, fashion influencers and industry insiders, mingled under the city skyline, enjoying a night of beauty, fashion, and creativity that highlighted Maybelline's innovative approach to modern glamour.
WHAT WE DELIVERED
nyfw event
urban playground rooftop party
touch & play product sampling
red carpet
led swings
interactive pixel tube video booth
gold medalist dj chris mears
color your mood app
live fashion sketching
THE RESULTS
153M+ MEDIA Impressions
205M+ Social MEDIA Impressions
875k+ SOCIAL engagements
925 Live Event Attendees




















