MAYBELLINE NYFW

URBAN PLAYGROUND

Experiential | Influencer | Tech & innovation

HOW doES maybelline BRING MODERN GLAMOUR TO new york fashion week?

For Maybelline's NYFW event we transformed a Manhattan rooftop into an immersive "Urban Playground," celebrating the vibrant energy of city life. Featuring live performances, interactive installations, tech-forward displays and cutting-edge beauty stations where guests could experiment with and sample Maybelline's latest products. The setting was adorned with bold, street-inspired art, neon and dichroich semi-transparent elements, creating a visually striking backdrop. Attendees, including Cindy Crawfod, many models, fashion influencers and industry insiders, mingled under the city skyline, enjoying a night of beauty, fashion, and creativity that highlighted Maybelline's innovative approach to modern glamour. 

WHAT WE DELIVERED

  • nyfw event 
  • urban playground rooftop party

  • touch & play product sampling

  • red carpet

  • led swings

  • interactive pixel tube video booth

  • gold medalist dj chris mears

  • color your mood app

  • live fashion sketching

THE RESULTS

153M+ MEDIA Impressions

205M+ Social MEDIA Impressions

875k+  SOCIAL engagements

925 Live Event Attendees