OPRAH & HBO
HeLA ART COLLECTIVE
Experiential | Media | Influencer & Talent
how doES HBO raise awareness for a new documentary while highlighting the importance of this unknown monumental historical figure?
Working with Oprah, HBO and seven renown artists, we launched the 'HeLa Project," a multi-city touring art collective and exhibition. The tour Included major musems (see list below). This touring immersive showcase was designed to honor Henrietta Lacks and her monumental contribution to medical science through her HeLa cells, which have been instrumental in numerous medical breakthroughs. Our exhibition included a mix of visual art, multimedia installations and new music, featuring original artworks and interactive educational displays that explored the scientific and personal legacy of Lacks. The project debuted in Baltimore and traveled to New York City, Atlanta, and Washington D.C., engaging audiences with Lacks' story and highlighting her impact on modern medicine through a variety of artistic expressions and historical contexts.WHAT WE DELIVERED
multi-city touring pop-up art exhibition, touring to:reginald f lewis museum of african american history & culture (baltimore)center for civil & human rights (atlanta),national museum of african american history & culture (dc)project included multi-media artist commissions (of original works)including Kadir Nelson, a portrait of henrietta lacks (now on display in Smithsonian’s National Portrait Gallery in Washington, D.C)works by Saul Williams, Zoe Buckman, Tomashi Jackson, Doreen Garner, Derrick Adams, & Madeleine Hunt Ehlrichand stops at lewis long gallery / harlem (partnership)with hbcu screenings (multi-campus tour)as well as private screenings, press events & vip dinnersinfluencer marketing program driving our amplification efforts
THE RESULTS
202M+ MEDIA Impressions
15M+ Social MEDIA Impressions
500k+ SOCIAL engagements
400k+ geo-targeted paid impressions
300k+ muesum impressions
11,500 touring exhibition Attendees
