HBO

LOOK AT THE PICTURES

experiential  |  STUNT  |  integrated 

How do we raise awareness and prime a nationwide audience leading up to a new HBO documentary?

Working with the HBO  we developed a campaign to launch in lead-up to the premier of a Robert Mapplethorpe Documentary: Look at the Pictures. To bring to life the raw and often edgy artist’s life work, an immersive 2 story container build, with interactive multi-media installations was sent on tour to several prominent  markets:  NY, Miami, LA & San Fransisco.

WHAT WE DELIVERED

  • pop-up mobile art gallery
  • international film festival screenings
  • exterior projections
  • interactive multimedia viewing gallery 
  • influencer mailers
  • hollywood window display
  • local media partnerships

THE RESULTS

490M+ MEDIA Impressions

44.2M+ Social MEDIA Impressions

350k+ brand impressions/tour

100k+ Brand Impressions / Windows

8,700+ Live Event Attendees

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