WHERE?HOUSE

We developed a lead up campaign to drive awareness and build buzz for FX’s new show. It began with a reimagining of the show's key art by artist David Flores. We then took over sides of buildings across the US, and brought the artwork to life via an augmented reality lens that also took you to a custom microsite with details on the show and our event. The launch event was a NYC based activation targeted influencers, media & consumers, for a one week interactive art experience. 

Partnering with a collective of multimedia and installation based artists, the “Legion Where?House” was a multi-room self explored art exhibition, bringing to life the various themes drawn from the show.